WebSearch SEO Blog

Why the Services of a Search Engine Optimization Business is Critical For Your Company

Posted on February 8, 2012 by Cindy

For your business requirements, it is recommended to employ a trustworthy Search Engine Optimization company or professional who possesses the capability of maximizing, as well as rapidly increasing targeted visitors to the website. A couple of the advantages of employing such a professional for your company involve these four points:

Simple to avail: There will include many Search Engine Optimization professionals worldwide willing to assist you with your requirements. Ask business associates availing these types of services or conduct a study on the Internet in regard to Search Engine Optimization.

Affordable: If you have a business, as well as might appreciate getting your site upon the first page of a top search engine, your initial objective includes employing somebody who could assist you in doing the duty. However, occasionally you’ll think twice in doing so due to you thinking it’s not affordable. To provide you with an idea, these types of services are extremely affordable. There will include Search Engine Optimization businesses available requiring a nominal quantity that provide high quality service; a worthwhile investment.

SEO professionals are trained well: Credible professionals are experts in that they’re willing to pull all-nighters to complete the task assigned to them. After all, they’re after quality, not profit.

Guaranteed first page ranking on major search engines: One purpose why you need to hire an SEO service is to get the website upon the first page of a top search engine. If you’re on the first page, it’ll mean more targeted visitors to your website and if this occurs, more profits are going to come your way. Basically, articles include the most vital tool in optimizing a site. You need to create not just an article, yet a high quality article which is useful to readers searching for the keyword associated with your article.

Posted in SEO | Tagged page rankings, SEO | Leave a comment

Alternative Options to Google Ad Words

Posted on February 4, 2012 by Cindy

As the internet and web searching has grown from infancy to a maze of opportunity we’ve been conditioned that Google is the end all be all of search engines. While Google is and will more than likely remain a top search engine for the foreseeable future their Ad Words tool may not be the best option for all businesses.

What is Google Ad Words? It is online advertising through Google and its partner search engines. Businesses can choose their budget, location of where the ad appears and measure the impact of the ad. In short, businesses can reach their target audience more efficiently. Ad Words is Google’s largest source of income but it’s not the only option.

Results: While Google may offer the most popular option they may not provide the results of lesser known tools like Keyword Discovery. Not only does Keyword Discovery provide users with search phrases people use to find their product or service, the tool also provides a list of keywords people use to find competitor products and services.

In a strange bit of irony, SEOBook provided the graphic below which illustrates the term “google keyword” isn’t as popular a search term as “keyword tool” providing evidence to support the claims of non-Google keyword tools. Google keywords are often words they deem to be commercial rather than what people are actually using to find products and services.

The missing link: Pun intended. Often what is forgotten in creating and utilizing keyword tools is that searching is a human action. Depending on whether or not a term is popular will determine, in part, why a particular website appears in search results.

What’s the answer? Combining keyword tools like Google Ad Words with alternate keyword tools PLUS intuitive search terms for your product produces the best search results. No one source will give you everything so it is important to explore the options to find the best solution for your business.

Posted in Uncategorized | Tagged google ad words, search enginges | Leave a comment

3 Things Business Owners Need to Know about Websites

Posted on January 20, 2012 by Cindy

We understand websites and SEO is not your business focus which is why we make it ours. As small business owners you may know you need a website but the specifics of developing and designing the site are outsourced. Seems simple enough but there are three things you must know before signing a web design contract:

1. KISS: Keep it simple, silly! Small business owners often do not have the resources to continually update a website. Selecting a simple and easily updated website can save you time and money. Sample tabs may be: Home – About Us – Contact Us – Blog – Our Services. Using this simple formula you may only need to update the blog rather than the entire website.

2. Web design doesn’t equal web maintenance: All too often clients call their web designer to make changes to their site and the designer declines. Why? Because they’re designers and not hired to maintain the website. Before entering into a contract ask if the designer maintains or has someone they recommend to maintain your website. The best quote may not include everything you need so get clarification before signing on the dotted line.

3. Back to the future: Discuss future ideas for your website like setting up a store or offering an e-book. While you may not need it today, your web designer can create a website that is easily convertible for you.

Please call us with your website and SEO questions!

Posted in SEO | Tagged SEO, web design, websites | Leave a comment

Building Strategy: Five C’s of Social Media

Posted on January 14, 2012 by Cindy

Creating an overall social media strategy can be overwhelming. Understanding customer needs, prospective customer needs and building community are important pieces of the social media puzzle. Keep in mind social media is part of a larger marketing and advertising plan to engage, retain and convert customers. We offer the Five C’s of Social Media to get you started:

Customers: Social media provides a vehicle for prospective clients and customers to see your brand and message. The key is to retain, engage and convert them to your product or service. If your business is not actively visible on social media, rest assured your competitor is and you are losing business. While it may seem like a cost to pay someone to monitor social media, it is money well spent.
Conversation: Not only can you bring news about your brand to the social media marketplace, you can engage in conversation with your followers. Ask them what they would like to see you offer or what they like about your brand.
Community: Creating conversation leads to a community of followers who share your products and services with their friends. Their friends become your followers and the community grows. Exponential growth is called “going viral” and you want it.
Content: Post articles related to your business and (this will surprise some of you) post articles not related to your business. Keep followers engaged with pictures, facts and questions. Social media is social, not a billboard.
Conversion: Social media will not close a sale. Social media will create interest and draw people to your business. Show them how to purchase or utilize the product or service and don’t force the sale. Remember it’s social media not sales media.

We can’t wait to hear how you have developed a social media strategy for your business.

Posted in Social Media | Tagged customers, Social Media, strategy | Leave a comment

5 Tips to Optimizing Blog Content

Posted on January 3, 2012 by Cindy

In our last blog post we wrote about the importance of having a blog on your website. The challenge for many business owners is finding content and finding the time to write readable blog posts. Here are five tips for optimizing blog content:

Keywords: Utilize told like Google to identify the most popular keywords in your industry or niche. Writing blog posts with these popular terms will increase search engine results for your website.
Google Alerts: Set up Google Alerts for key search terms. There are a variety of options; the simplest explanation is that whichever options are selected the information will be sent right to your inbox. There is no need to spend endless hours looking for the perfect article or topic to reference in your blog post.
Article Links: Utilize plug-ins available through your website or blog platform to identify articles related to your post. Add those at the end of your post as “Related” and the title of the article. Keep readers on your website and blog when you link to your own blog posts!
Keyword Links: Link to sections of your website or blog posts realted to words in your blog posts. For example, mention the name of your business and link it to the home page. This helps readers focused on your website.
Outsource: Many small business owners opt to pay a professional blogger to write their posts. While it may seem like a cost, hiring a professional writer will give you more time to focus on your strengths like sales or product development.

We look forward to hearing how your blogging is going!

Posted in SEO | Tagged content, google alerts, SEO | 1 Comment

How Social Media Marketing Can Improve Your Page Ranking

Posted on December 30, 2011 by webseo

If you have a website then no doubt you have employed some level of SEO to improve your web traffic. You may also have engaged the assistance of an SEO company. Did you know you can improve your site traffic even further by tapping into a relatively new method of online marketing – social media marketing?

You are probably already using Facebook or Twitter as a personal communication tool, but with the right expertise and skills you can make these social media platform work for your business too. It’s a great way of elevating your website and propelling your brand into more homes than you ever thought possible. By creating a Facebook page and sending out thought-provoking and engaging tweets you could pique interest in those already using your business and those who are looking for your services or products.

So, how to get started? The first thing you need to do is set up Facebook and Twitter accounts. Facebook offers a lot of advice for businesses and how to set up a business page. Right now, these services are free and offer a lot in the way of tips and tools that will ensure your Facebook page starts attracting attention from the start. You might also like to start up some Facebook adverts to further elevate your brand. These are a great way of getting more business and like many other smart ads, appear if the user has shown an interest in your niche elsewhere online or through Facebook.

Twitter offers a scaled down version of Facebook marketing, but does allow you to reach your followers quickly and effectively through the use of short and sharp messages. Send them to competition pages, special offers or something of interest linked to your business and you’ll have your followers eating out of the palm of your hand!

Google is also starting to use social media marketing indicators to promote your page rankings and this is great news for those with many followers and likers on board! The more relevant information you can add to your Facebook pages and your tweets the better and the more people you can attract through these mediums the more you will attract through your page rankings. Social media marketing and SEO really do go hand in hand.

If all of this sounds like hard work or a little daunting, you could employ the services of a Social Media Marketing or SEO company. More and more companies are starting to appreciate the need to use online marketing in order to elevate their prominence online and investing in professional SEO and social media marketing services.

The more you can do to elevate your website the better. Social media marketing is a very cost effective and efficient means of marketing your website and business as your followers will help to spread the good word by liking your page or retweeting your messages.

Posted in Social Media | Leave a comment

SEO Guide for New Business Owners

Posted on December 23, 2011 by Cindy

As a new business owner you are juggling many tasks at one time. Setting up a website is a big project in and of itself. Driving traffic to the website is another project and then content marketing and social media. You are only one person so consider outsourcing your online presence to the experts. We offer the following SEO Guide for new business owners:

Content Marketing: Deciding the structure of the website is a herculean task; it is important to remember the content also. Your SEO won’t be fully optimized without it. Create ways for search engines to reach your website such as e-books, free documents filled with tips on your industry, video testimonials and social media links. These will all drive traffic to and from your site.
Speaking of social media… Social media is important and even more important is to be active and visible. Retweeting and linking to articles by others is a great way to increase your Twitter visibility. Social media is oftentimes linked with blogging.
Blog: Many small business owners create a free blog before they can afford a complete website; it’s a great way to get started. Blog platforms like WordPress and Typepad are popular and FREE. WordPress is great because your website can be built from their blog platforms. A blog increases online visibility and website searchability.
Maintenance: When designing your website be sure to include a maintenance package. Some web designers will not include that in their quote so it is important to ask that it be included. It is important because you WILL have changes to your website depending on how search engines are ranking websites and a host of other technical reasons.

Designing a simple website with minimal maintenance is key to your success as a small business owner. Simplicity doesn’t mean skimping on the essentials like a copywriter who can create content that increases search engine ranking. Keep our three tips in mind and have fun!

Posted in SEO | Tagged SEO, small business | Leave a comment

In the News: Changes to Social Media and Keywords

Posted on December 16, 2011 by Cindy

While much of the world is getting ready for the holidays, our technology sector seems to be bustling with news and changes. We know you’re busy which is why we offer the following roundup of changes in the worlds of social media and keywords:

Big Moves: Now that Amazon and Google have become one company e-readers like the Nook are not likely to be in the top spots on searches. More than likely the results will reflect the Kindle by Amazon. Is it fair? Depends on who you ask.
Pepper: Arguably the best websites are the ones combining SEO and content marketing peppering keywords in a less obvious way. Keywords may appear throughout the site you don’t feel bombarded by ads and pushes toward their product. Content marketing allows you to still fall in love with the product; SEO helps you get to their website before their competition.
Blog: A blog is a great way to increase a website’s search-ability. More than likely a site with a blog will appear before a non-blog site. Why? Because a blog can be filled with content and SEO marketing terms without being obvious.
Facebook: You can count on three things in life: death, taxes and Facebook making changes. You may have seen changes to your page’s (not profile) Insights section that includes detailed demographic information about the page fans and what they (and their friends) are viewing on your page. They may be more responsive to quotes than pictures, for example. You can then cater your posts to the strengths and audience.
Twitter: Twitter is making changes toward ease of use for their users. The old version is straightforward and the new version includes a variety of sections on the page for users to see more than just their tweet stream as they do now. Jury is out on whether or not these changes will be widely accepted.

What’s on your mind that is in the news? We would love to hear from you!

Posted in SEO, Social Media | Tagged keywords, Social Media | Leave a comment

What is SEO and Why You Should Care

Posted on November 24, 2011 by Cindy

The gossip of late has been the impending divorce of Ashton Kutcher and Demi Moore. The biggest buzz is whether Demi will change her Twitter handle @mrskutcher to something…well, anything, else. The SEO lesson in this gossip is how certain words, phrases or names can impact your website ranking on search engines. We call is SEO or Search Engine Optimization.

If “Demi Moore” and “Ashton Kutcher” or any of the variations of these names and news is on your website, blog or social media it will more than likely increase search engine results. Celebrity gossip isn’t the only way to increase your results nor is it the most effective.

Trending topics and terms are what people are searching online so linking to them is a good idea. Google offers a variety of user-friendly resources and tools for the novice webmaster.

SEO is important because if your website isn’t optimized your competition is optimizing theirs. Someone is always trying to be number one. Some are paying to be in that position and others are finding free resources online. The best choice is to sit with an SEO specialist for a consultation.

Posted in SEO | Tagged search engine optimization, SEO | Leave a comment

Three Ways to Utilize SEO for Small Business

Posted on November 17, 2011 by Cindy

Small business owners are looking at their websites in a whole new light. They understand the importance of having a web presence and are now hiring SEO experts to tweak the copy to increase search ability. Entrepreneurs are catching the social media and SEO bug and are turning the websites into leads and sales. How are they utilizing SEO?

Here are three ways entrepreneurs are utilizing SEO for business:

Lead Generator: Many businesses have had to downsize and cut marketing budgets to stay in business. Their website IS their marketing. While they cannot afford to hire a marketing or SEO expert on part or full time, they are willing to pay for a project to review their website and make updates to be higher in search results.

Social Media: Often a website review will include adding social media links and a blog. These increase search ability and website ranking. It is especially important in a tight economy to have customers calling you and not you making cold calls.

Local SEO: Website re-design often includes adding a local flavor to what was a generic website. Geographic references are popular along with industry specific keywords. Some industries are easier to pinpoint keywords and increase search engine results so be patient while your website team works on your website.

We are happy to consult with you on your small business website. Please contact us through our website and thank you.

Posted in SEO | Leave a comment